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Oliver Buchannon
Eric Lee

Mindset

+1

Why Initiative Mindset Outranks AI Automation

Apr 27, 2025

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3 min read

Why Initiative Mindset Outranks AI Automation

Cultivating initiative-first teams creates lasting synergy with AI, turning automation into a long-term strategic advantage

Eric Lee
Eric Lee

Small Business

不花錢的流量密碼:一面鏡子如何讓顧客自願替你推廣

Apr 18, 2025

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1 min read

不花錢的流量密碼:一面鏡子如何讓顧客自願替你推廣

沒想到方法這麼簡單。

Eric Lee
Eric Lee

Designing Trust

+1

Brand First or Launch First — Which Should Come First?

Apr 6, 2025

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4 min read

Brand First or Launch First — Which Should Come First?

Learn how to guide your customers naturally from “I feel good about this” to “This makes sense.”

Eric Lee
Eric Lee

Mindset

不做不知道,做了才知道: 設計反思

Mar 18, 2025

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1 min read

不做不知道,做了才知道: 設計反思

經驗可以幫助我們避開彎路,但對於那些缺乏設計經驗的人來說。。。

Eric Lee
Eric Lee

SEO

+2

麻雀雖小,數位為先:小型企業如何用科技打造競爭優勢

Mar 16, 2025

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2 min read

麻雀雖小,數位為先:小型企業如何用科技打造競爭優勢

4Ds 框架——設計、分銷、發展和數據——如何幫助小型企業打造競爭優勢

Eric Lee
Eric Lee

SEO

+2

Unlocking the Hidden Potential of a Small Japanese Bakery Shop: Tsumiki

Mar 16, 2025

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5 min read

Unlocking the Hidden Potential of a Small Japanese Bakery Shop: Tsumiki

How 4Ds framework — Design, Distribution, Development, and Data — can help small businesses to unlock their full potential, identify blind spots, and drive sustainable growth, both online and offline

Eric Lee
Eric Lee

Automation

+1

AI 是你的夥伴,而不是你的老闆

Mar 8, 2025

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1 min read

AI 是你的夥伴,而不是你的老闆

隨著 AI 融入職場,我們需要思考它是擴展人類能力,還是削弱人類價值

Eric Lee
Eric Lee

Automation

+1

AI in the Workplace: Are You a Horse or a Centaur?

Mar 8, 2025

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4 min read

AI in the Workplace: Are You a Horse or a Centaur?

As we integrate AI into the workplace, we need to consider whether it extend human capability or cripple it.

Eric Lee
Eric Lee

Mindset

How to Turn Business Ideas Upside Down: When Contrarian Mindset Leads to Creative Innovation

Mar 2, 2025

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7 min read

How to Turn Business Ideas Upside Down: When Contrarian Mindset Leads to Creative Innovation

By challenging assumptions and embracing contrarian ideas, businesses can break free from traditional constraints and discover new creative opportunities.

Eric Lee
Eric Lee

Artificial Intelligence

How AI Can Help Us To Be More Curious

Mar 1, 2025

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3 min read

How AI Can Help Us To Be More Curious

AI is great at showing us patterns, making connections, and filling in gaps—but that doesn’t mean it’s always right

Eric Lee
Eric Lee

Designing Trust

How to Sell Faster with Shortcuts : Designing the Perfect Customer Journey

Feb 23, 2025

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5 min read

How to Sell Faster with Shortcuts : Designing the Perfect Customer Journey

Business owners should focus on creating a website that not only looks good but also builds trust through consistency, clarity and emotional connection.

Eric Lee
Eric Lee

Inclusive Design

Put People First, and Business Profits will Follow: Inclusive Design

Feb 15, 2025

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5 min read

Put People First, and Business Profits will Follow: Inclusive Design

Inclusive design isn’t just the right thing to do—it’s the profitable thing to do

Eric Lee
Eric Lee

Service Design

Designing a Profitable Store Layout: The Next Step After SEO for Small Local Shops

Feb 10, 2025

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5 min read

Designing a Profitable Store Layout: The Next Step After SEO for Small Local Shops

Even with a great location, product, and SEO, poor store layout can hurt sales

Eric Lee
Eric Lee

SEO

Why Isn't My Website on Google? Time to Clean Up: SEO Hygiene

Feb 7, 2025

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3 min read

Why Isn't My Website on Google? Time to Clean Up: SEO Hygiene

Despite having a beautifully designed website built with the latest web technology, many businesses face one major problem: no visitors.

Eric Lee
Eric Lee

Market Research

How to Conduct Market Research for Restaurant or Small Local Business on a Budget: Using Data

Feb 2, 2025

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7 min read

How to Conduct Market Research for Restaurant or Small Local Business on a Budget: Using Data

Starting a food or local business is thrilling, but blind optimism kills startups

Eric Lee
Eric Lee

Jobs-to-be-done

How to Find Unique Business Ideas: Focus on Real Needs Before Defining Buyer Personas

Jan 31, 2025

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3 min read

How to Find Unique Business Ideas: Focus on Real Needs Before Defining Buyer Personas

Problems before persona

Eric Lee
Eric Lee

Knowledge Management

+1

Zero-Click Search: How to Improve Your Business Visibility as Consumer Search Behaviour Evolves

Jan 18, 2025

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4 min read

Zero-Click Search: How to Improve Your Business Visibility as Consumer Search Behaviour Evolves

Unlocking local wisdom and branding through knowledge

Eric Lee
Eric Lee

Optimisation

How Saizeriya’s Obsession with Optimising Operations Can Be a Strategy for SMEs to Navigate Recession

Jan 11, 2025

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4 min read

How Saizeriya’s Obsession with Optimising Operations Can Be a Strategy for SMEs to Navigate Recession

An optimisation-obsessed company is like a bee hive—precise, seamless, and efficient, creating not just productivity but sustainable balance.

Eric Lee
Eric Lee

Automation

How can SMEs Identify Processes for Automation? : A Practical Approach

Jan 9, 2025

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2 min read

How can SMEs Identify Processes for Automation? : A Practical Approach

A practical approach that I have learned as an interaction designer

Eric Lee
Eric Lee

Knowledge Tree | Refruit

Running a small business means juggling design, development, data, and distribution — We helps you navigate it all

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