Eric Lee

Mindset

Apr 27, 2025

•

3 min read

Why Initiative Mindset Outranks AI Automation

Cultivating initiative-first teams creates lasting synergy with AI, turning automation into a long-term strategic advantage

Eric Lee

Small Business

Apr 18, 2025

•

1 min read

不花錢的流量密碼:一面鏡子如何讓顧客自願替你推廣

沒想到方法這麼簡單。

Eric Lee

Designing Trust

Apr 6, 2025

•

4 min read

Brand First or Launch First — Which Should Come First?

Learn how to guide your customers naturally from “I feel good about this” to “This makes sense.”

Eric Lee

Mindset

Mar 18, 2025

•

1 min read

不做不知道,做了才知道: 設計反思

經驗可以幫助我們避開彎路,但對於那些缺乏設計經驗的人來說。。。

Eric Lee

SEO

Mar 16, 2025

•

2 min read

麻雀雖小,數位為先:小型企業如何用科技打造競爭優勢

4Ds 框架——設計、分銷、發展和數據——如何幫助小型企業打造競爭優勢

Eric Lee

SEO

Unlocking the Hidden Potential of a Small Japanese Bakery Shop: Tsumiki

Mar 16, 2025

•

5 min read

Unlocking the Hidden Potential of a Small Japanese Bakery Shop: Tsumiki

How 4Ds framework — Design, Distribution, Development, and Data — can help small businesses to unlock their full potential, identify blind spots, and drive sustainable growth, both online and offline

Eric Lee

Automation

Mar 8, 2025

•

1 min read

AI 是你的夥伴,而不是你的老闆

隨著 AI 融入職場,我們需要思考它是擴展人類能力,還是削弱人類價值

Eric Lee

Automation

AI in the Workplace: Are You a Horse or a Centaur?

Mar 8, 2025

•

4 min read

AI in the Workplace: Are You a Horse or a Centaur?

As we integrate AI into the workplace, we need to consider whether it extend human capability or cripple it.

Eric Lee

Mindset

Mar 2, 2025

•

7 min read

How to Turn Business Ideas Upside Down: When Contrarian Mindset Leads to Creative Innovation

By challenging assumptions and embracing contrarian ideas, businesses can break free from traditional constraints and discover new creative opportunities.

Eric Lee

Artificial Intelligence

Mar 1, 2025

•

3 min read

How AI Can Help Us To Be More Curious

AI is great at showing us patterns, making connections, and filling in gaps—but that doesn’t mean it’s always right

Eric Lee

Designing Trust

How to Sell Faster with Shortcuts : Designing the Perfect Customer Journey

Feb 23, 2025

•

5 min read

How to Sell Faster with Shortcuts : Designing the Perfect Customer Journey

Business owners should focus on creating a website that not only looks good but also builds trust through consistency, clarity and emotional connection.

Eric Lee

Inclusive Design

Feb 15, 2025

•

5 min read

Put People First, and Business Profits will Follow: Inclusive Design

Inclusive design isn’t just the right thing to do—it’s the profitable thing to do

Eric Lee

Service Design

Designing a Profitable Store Layout: The Next Step After SEO for Small Local Shops

Feb 10, 2025

•

5 min read

Designing a Profitable Store Layout: The Next Step After SEO for Small Local Shops

Even with a great location, product, and SEO, poor store layout can hurt sales

Eric Lee

SEO

Why Isn't My Website on Google? Time to Clean Up: SEO Hygiene

Feb 7, 2025

•

3 min read

Why Isn't My Website on Google? Time to Clean Up: SEO Hygiene

Despite having a beautifully designed website built with the latest web technology, many businesses face one major problem: no visitors.

Eric Lee

Market Research

Feb 2, 2025

•

7 min read

How to Conduct Market Research for Restaurant or Small Local Business on a Budget: Using Data

Starting a food or local business is thrilling, but blind optimism kills startups

Eric Lee

Jobs-to-be-done

How to Find Unique Business Ideas: Focus on Real Needs Before Defining Buyer Personas

Jan 31, 2025

•

3 min read

How to Find Unique Business Ideas: Focus on Real Needs Before Defining Buyer Personas

Problems before persona

Eric Lee

Knowledge Management

Zero-Click Search: How to Improve Your Business Visibility as Consumer Search Behaviour Evolves

Jan 18, 2025

•

4 min read

Zero-Click Search: How to Improve Your Business Visibility as Consumer Search Behaviour Evolves

Unlocking local wisdom and branding through knowledge

Eric Lee

Optimisation

How Saizeriya’s Obsession with Optimising Operations Can Be a Strategy for SMEs to Navigate Recession

Jan 11, 2025

•

4 min read

How Saizeriya’s Obsession with Optimising Operations Can Be a Strategy for SMEs to Navigate Recession

An optimisation-obsessed company is like a bee hive—precise, seamless, and efficient, creating not just productivity but sustainable balance.

Eric Lee

Automation

Jan 9, 2025

•

2 min read

How can SMEs Identify Processes for Automation? : A Practical Approach

A practical approach that I have learned as an interaction designer

Eric Lee

Eric Lee

Why Initiative Mindset Outranks AI Automation

不花錢的流量密碼:一面鏡子如何讓顧客自願替你推廣

Brand First or Launch First — Which Should Come First?

不做不知道,做了才知道: 設計反思

麻雀雖小,數位為先:小型企業如何用科技打造競爭優勢

Unlocking the Hidden Potential of a Small Japanese Bakery Shop: Tsumiki

AI 是你的夥伴,而不是你的老闆

AI in the Workplace: Are You a Horse or a Centaur?

How to Turn Business Ideas Upside Down: When Contrarian Mindset Leads to Creative Innovation

How AI Can Help Us To Be More Curious

How to Sell Faster with Shortcuts : Designing the Perfect Customer Journey

Put People First, and Business Profits will Follow: Inclusive Design

Designing a Profitable Store Layout: The Next Step After SEO for Small Local Shops

Why Isn't My Website on Google? Time to Clean Up: SEO Hygiene

How to Conduct Market Research for Restaurant or Small Local Business on a Budget: Using Data

How to Find Unique Business Ideas: Focus on Real Needs Before Defining Buyer Personas

Zero-Click Search: How to Improve Your Business Visibility as Consumer Search Behaviour Evolves

How Saizeriya’s Obsession with Optimising Operations Can Be a Strategy for SMEs to Navigate Recession

How can SMEs Identify Processes for Automation? : A Practical Approach

Knowledge Tree | Refruit